Hindustan Coca-Cola Beverages Private Limited (HCCB), one of India’s foremost Fast-Moving Consumer Goods (FMCG) companies, has recently forged a significant partnership with the Government of Tamil Nadu. This Memorandum of Understanding (MoU) signifies a collaborative effort to empower the state’s youth by imparting valuable skills and knowledge. HCCB’s Chief Public Affairs, Communications, and Sustainability Officer, Himanshu Priyadarshi, expressed the company’s deep-rooted commitment to the region, stating that Tamil Nadu holds a special place in their corporate journey. He emphasized their enduring connection with the state, highlighting the presence of one of their oldest factories in the area and the pride they take in contributing to its progress.
Himanshu Priyadarshi further underlined the company’s elation at being a catalyst for upskilling the state’s vibrant youth. In his words, “Now, we are elated to play a role in upskilling its vibrant youth. We remain committed to partnering with the state, ensuring that the young minds are well-equipped and primed to excel in the dynamic realm of sales and marketing.” This commitment is a testament to their dedication to fostering growth and excellence in the region.
On the government’s side, J. Innocent Divya, Managing Director of the Tamil Nadu Skill Development Corporation, outlined the collaborative vision. He expressed a desire to create a harmonious partnership between governmental bodies, the industrial sector, and educational institutions, with the ultimate goal of producing well-trained graduates prepared for diverse corporate roles. He extended gratitude to Hindustan Coca-Cola Beverages for their invaluable support in realizing this mission. “This collaboration promises a consistent flow of well-trained graduates ready for diverse corporate roles. I’m thankful to Hindustan Coca-Cola Beverages for their support of our mission,” said J. Innocent Divya.
Furthermore, J. Innocent Divya articulated an ambitious objective for the state. With key partners like HCCB by their side, they are determined to position Tamil Nadu as a center of professional expertise. This vision encompasses improving job opportunities and fulfilling the industry’s needs, thereby elevating the region’s status as a hub of skilled professionals.
The strategic partnership between HCCB and the Government of Tamil Nadu is slated to unfold over the course of one year. Its primary objective is to impart valuable skills to 5,000 individuals through a comprehensive Sales and Marketing training program. This initiative aims to equip participants with the tools, knowledge, and expertise required to excel in the competitive world of sales and marketing.
The program is designed as an intensive learning experience, featuring a 30-hour curriculum. It combines 6 hours of direct face-to-face interactions with 24 hours of engaging online sessions. This well-rounded approach ensures that participants receive a holistic and in-depth education, setting them on the path to success in the dynamic field of sales and marketing.
In summary, HCCB’s partnership with the Government of Tamil Nadu represents a commendable effort to nurture the state’s youth by providing them with the skills and opportunities needed to excel in the corporate world. This collaboration is a testament to their dedication to the region’s growth and development, and it holds the promise of creating a talented pool of individuals ready to meet the demands of the industry.
